What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Dutch Miller Subaru

Subaru and Dutch Miller Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Dutch Miller Subaru partners with Recovery Point  –  Dakota M

Recovery Point Huntington serves men from the local region who are battling substance use disorder and seek long-term recovery. We offer our services at no cost to the individual. Through taking ownership of the disease of addiction, Recovery Point clients are highly visible in the community and become free to rebuild their character, relationships, and lives. The Recovery Point Huntington program is based on the principles of unconditional love and personal accountability. The residential program follows a peer-driven recovery model based on the 12 steps of Alcoholics Anonymous. This model of recovery has been successful for almost 30 years. Residents must attend on-site and outside support meetings and follow the evidence-based curriculum to complete the program. Recovery Point Huntington is cost-effective, providing services at a cost of $25 per client per day instead of $50 a day in jail or $250 a day at a medical treatment facility. It is one of the largest organizations providing addiction recovery support services in the state. Thanks to generous donors like Dutch Miller Subaru, men and women are given the tools to recover from addiction by engaging with our programs. Their kindness to individuals fighting to overcome this devastating disease in our community is genuinely appreciated.

Subaru Loves Pets  –  Adam C

Kanawha-Charleston Humane Association was proud to partner with Dutch Miller Subaru for our first ever Subaru Loves Pets month. The donations Dutch Miller Subaru collected for us couldn't have come at a better time - we were dangerously low on food but thankfully have a good amount to keep us going. We wrapped up the month with an adoption event at the dealership, and found loving homes for 20 pets that day! We can't thank Suburu and Dutch Miller Suburu enough for their commitment to saving the lives of homeless pets!

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